You probably already know that regular blog posts can be great tools for improving your SEO performance. Blogging is also a great way to establish your company as an authority in your industry and keep your regular readers up to date on what you are doing. The power of blog writing is such that companies such… Continue reading 5 Tips for Making the Most of Your Blog Posts
3 Reasons Why Your Business Needs to Utilise White Papers
On my business website over at Connotations, we are constantly investigating methodologies that we can use to help the businesses of our clients. From this, one of the services we offer is white paper writing. Among the many different types of content we produce, white papers fill a very special need that is hard to… Continue reading 3 Reasons Why Your Business Needs to Utilise White Papers
3 Reasons Social Media Content Strategy Continues to Evolve
Should social media content creation be part of your marketing strategy? Some say no. Those who think the days of social media are over, as a marketing tool, are content to move on to other means of reaching potential customers. However, there are still plenty of people who believe that social media is valuable. They… Continue reading 3 Reasons Social Media Content Strategy Continues to Evolve
3 Kinds of Online Articles to Generate Traffic
Publishing online articles is one way to generate traffic to your website. If you do it well, generating traffic through article writing is also a way to improve your online reputation and boost your exposure among potential new customers. But to do it right, you need skilled writers and the right topics. I’ve talked about… Continue reading 3 Kinds of Online Articles to Generate Traffic
How Press Release Writing and Distribution Works
Imagine a growing business and you decide to expand from its current single location to a total of three locations scattered across your city. The expansion warrants a major announcement to let customers know what’s coming. At the same time, the announcement could serve to attract new clients that are destined to benefit from the… Continue reading How Press Release Writing and Distribution Works
5 Great Reasons for Writing a Case Study
Case studies have been around for several decades now. Just within the last few years, though, they have emerged as a reliable marketing tool companies can use to reach customers that are not easily reached through other marketing methods. Case studies have proven especially effective for B2B marketing. Whether your company has an in-house writer… Continue reading 5 Great Reasons for Writing a Case Study
Why Use Press Releases to Market Your Business?
My business over at Connotations offers a professional press release writing service that can help boost the exposure of your business. As such, we frequently field questions from clients wanting to know why they should be using press releases. The point of this blog post is to answer that question. Suffice to say that press… Continue reading Why Use Press Releases to Market Your Business?
Travel Writing Articles: A Good Online Business Opportunity
In its early days, the internet was a great tool that existing businesses could use to reach a whole new audience. And while it is still used that way today, it has also become a platform for establishing new businesses based primarily on the internet’s biggest resource: information. A case in point is travel writing… Continue reading Travel Writing Articles: A Good Online Business Opportunity
Why Outsourcing Your Press Releases Is Smart
A concise and well-written press release can do wonders for communicating a company’s message to targeted stakeholders. For its intended purpose, nothing is as effective as a strong press release for related company news, publishing sales figures, or even introducing a new company executive who just came on board. In the end, however, the effectiveness… Continue reading Why Outsourcing Your Press Releases Is Smart
Learning Lessons From a 1920 White Paper
At the turn of the 20th century, English archaeologist, writer, and political figure Gertrude Bell played a significant role in the British colonial rule of Jordan and Iraq. She was part of an elite group of officials whose efforts dramatically shaped the Middle East for decades to come. We can learn a lot from this… Continue reading Learning Lessons From a 1920 White Paper